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Agenda

Time

November 15th VIP Program ( Only for VIP )

Time

November 16th, Thursday

Digital Transformation

08:00 - 08:50

Registration

08:50 - 09:00

Opening Remarks

Michael TANG, President, hdtMEDIA

09:00-09:40

Digital Transformation–BE THE FIRST TO WIN!

Clement Yip, Partner, PwC Digital Services & Experience Centre Greater China Leader

09:40 - 10:05

Magical Marketing & Digital Experience

Paul YANG, General Manager Greater China, Oracle Marketing Cloud

10:05 - 10:30

Upgrading the Marketing Concepts in Traffic Ecosystem Revolution

Yang Jiongwei, Group Vice President, 360

10:35 - 10:50

Networking & Coffee Break

10:50 - 11:35

Keynote Roundtable: Building a Data-driven Organization that Drives Results

Moderator: Lawrence Wan, Managing Director, AMNET China
Hanson WANG, Chief Digital Officer APAC, Saint-Gobain
Paul YANG, General Manager Greater China, Oracle Marketing Cloud
Chrise Wang, Head of Customer Experience Digitalization, Henkel Adhesive Technologies APAC
Zaheer Nooruddin, Head of Digital Transformation, Shiseido

11:35 - 12:00

Insight Presentation

Cui Jiahui, General Manager Key Account Sales of Intelligent Marketing, Alibaba Digital Media & Entertainment

12:30 - 14:00

Luncheon

Marketing Technology & Innovation

13:30-14:00

Scene Marketing & Experience Upgrading in Modern Luxury Retail

Joyce Deng, VP Marketing & Leasing, Yintai

14:00-14:15

Intelligent Marketing that Deriving from Interests

Lu Hong, Head of Brand Advertising, Cheetah Mobile

14:15-15:15

Innovative Technology Showcase

14:15-14:30 Showcase A-Defining the Chat Scene Marketing

                     Li Huabei, General Manager of Ad Products, Sogou

14:30-14:45 Showcase B-Brand Intelligent Marketing with the Help of AI

                      Zhou Jian, General Manager of Commerce, Sohu TV

14:45-15:00 Showcase C-Big Data & Light App 

                    Zhou Xi, Vice President, Gridsum

15:00-15:15 Showcase D-Bu Zhanyuan, Vice President, Midoo

15:15-15:45

Transition Networking Break


15:45-16:30

Keynote Roundtable: How the Latest in Tech is Revolutionizing the Digital-centric Consumer Behaviors

Moderator: Shann Biglione, Chief Strategy Officer, Business Transformation, Publicis Media Greater China
Carol Zhou, Senior Director Luxury Brand Management APAC, Marriott
Elaine Tai, Brand Director, Sugar Phone
Gao Xiaohe, CTO, Simei Media

16:30-17:00

How to Set Up a New Leading Brand Image in the Digital World

He Xinghua, General Manager of Brand Management, Red Star Macalline

Time

November 17th, Friday

Data & Analytics

08:30 - 09:00

Registration

09:00 - 09:30

Start from the End: How We Leverage Data, Tech and Innovation to Connect Brand Inspirations to Transactions?

Eve Lo, Chief Consultant of Brand Commerce Consultancy of Isobar China Group/ Chief Data Officer of Dentsu Aegis Network China

09:30 - 09:55

ARE YOU READY FOR CHINA’S DIGITAL TRANSFORMATION?

Bryce Whitwam, CEO, Wunderman China

09:55 - 10:20

Media Driving Sales in a Digital World

James Lee, Integrated Media Director, Kraft Heinz

10:20 - 10:40

Networking Break

10:35-11:20

Panel Discussion: The State of DMPs in China-The Gap Between Ideal vs. Actual Capabilities

Moderator: Cai Fang,Vice President China, comScore 
James Lee, Integrated Media Director, Kraft Heinz
Prince Zhang, Chief Digital Officer, IPG MediaBrands China
Vivian Yeh, Former Head of Digital / CRM, Mead Johnson Nutrition
Song Xianhe, General Manager of Big Data Marketing Solution, TalkingData

11:20-11:35

Reach to RICH, Powered by Connected Data

Ricky Yang, Data Platform Vice President, AdMaster

11:35-12:00

Expanding Inward: Making the Most out of Your Earned Data

Chase B. Kusterer, Director of Advanced Analytics & Research, EF Education First

12:00-12:30

How B2B Brands Could Increase Competitiveness in the Digital Transformation

Kefei Bu, GM of Marketing, Innovation & Sales Development, Fonterra

Content & Experience

12:30-14:00

Luncheon

14:00-14:30

Content Matters: The Power of Brand Storytelling

Liang WANG, Vice President, Lovo

14:30-14:50

From Category to Culture: What China's Millennials Expect from Brands Today

Dr. Peter Petermann, Chief Strategy Officer, MediaCom China

14:50-15:30

Keynote Roundtable: How to Sustain a Long-term Social Media Campaign & Marketing

Moderator: Enbo Wang, Partner, Kantar Vermeer
Kevin GUO, General Manager of Strategic Cooperation & Marketing Innovation Department, Ctrip
Lee Mack, Director of Digital Strategy, naked
Timothee Semelin, Director Digital Marketing & Transformation, Rosewood Hotel Group

15:30-15:55

Transition Networking Break


15:55-16:15

Insight Presentation

Calvin Wong, Founder, Craft Associates

16:15-16:30

The Future of Content Marketing

Parker Huang, Executive Content Director, OMD China

16:30-17:00

The New-Retail Transformation of Traditional Enterprises

Shan Xiaopeng, General Manager, TCL O2O

Agenda

Time

November 15th VIP Program ( Only for VIP )

Time

November 16th, Thursday

Digital Transformation

08:00 - 08:50

Registration

08:50 - 09:00

Opening Remarks

Michael TANG, President, hdtMEDIA

09:00-09:40

Digital Transformation–BE THE FIRST TO WIN!

Clement Yip, Partner, PwC Digital Services & Experience Centre Greater China Leader

09:40 - 10:05

Magical Marketing & Digital Experience

Paul YANG, General Manager Greater China, Oracle Marketing Cloud

10:05 - 10:30

Upgrading the Marketing Concepts in Traffic Ecosystem Revolution

Yang Jiongwei, Group Vice President, 360

10:35 - 10:50

Networking & Coffee Break

10:50 - 11:35

Keynote Roundtable: Building a Data-driven Organization that Drives Results

Moderator: Lawrence Wan, Managing Director, AMNET China
Hanson WANG, Chief Digital Officer APAC, Saint-Gobain
Paul YANG, General Manager Greater China, Oracle Marketing Cloud
Chrise Wang, Head of Customer Experience Digitalization, Henkel Adhesive Technologies APAC
Zaheer Nooruddin, Head of Digital Transformation, Shiseido

11:35 - 12:00

Insight Presentation

Cui Jiahui, General Manager Key Account Sales of Intelligent Marketing, Alibaba Digital Media & Entertainment

12:30 - 14:00

Luncheon

Marketing Technology & Innovation

13:30-14:00

Scene Marketing & Experience Upgrading in Modern Luxury Retail

Joyce Deng, VP Marketing & Leasing, Yintai

14:00-14:15

Intelligent Marketing that Deriving from Interests

Lu Hong, Head of Brand Advertising, Cheetah Mobile

14:15-15:15

Innovative Technology Showcase

14:15-14:30 Showcase A-Defining the Chat Scene Marketing

                     Li Huabei, General Manager of Ad Products, Sogou

14:30-14:45 Showcase B-Brand Intelligent Marketing with the Help of AI

                      Zhou Jian, General Manager of Commerce, Sohu TV

14:45-15:00 Showcase C-Big Data & Light App 

                    Zhou Xi, Vice President, Gridsum

15:00-15:15 Showcase D-Bu Zhanyuan, Vice President, Midoo

15:15-15:45

Transition Networking Break


15:45-16:30

Keynote Roundtable: How the Latest in Tech is Revolutionizing the Digital-centric Consumer Behaviors

Moderator: Shann Biglione, Chief Strategy Officer, Business Transformation, Publicis Media Greater China
Carol Zhou, Senior Director Luxury Brand Management APAC, Marriott
Elaine Tai, Brand Director, Sugar Phone
Gao Xiaohe, CTO, Simei Media

16:30-17:00

How to Set Up a New Leading Brand Image in the Digital World

He Xinghua, General Manager of Brand Management, Red Star Macalline

Time

November 17th, Friday

Data & Analytics

08:30 - 09:00

Registration

09:00 - 09:30

Start from the End: How We Leverage Data, Tech and Innovation to Connect Brand Inspirations to Transactions?

Eve Lo, Chief Consultant of Brand Commerce Consultancy of Isobar China Group/ Chief Data Officer of Dentsu Aegis Network China

09:30 - 09:55

ARE YOU READY FOR CHINA’S DIGITAL TRANSFORMATION?

Bryce Whitwam, CEO, Wunderman China

09:55 - 10:20

Media Driving Sales in a Digital World

James Lee, Integrated Media Director, Kraft Heinz

10:20 - 10:40

Networking Break

10:35-11:20

Panel Discussion: The State of DMPs in China-The Gap Between Ideal vs. Actual Capabilities

Moderator: Cai Fang,Vice President China, comScore 
James Lee, Integrated Media Director, Kraft Heinz
Prince Zhang, Chief Digital Officer, IPG MediaBrands China
Vivian Yeh, Former Head of Digital / CRM, Mead Johnson Nutrition
Song Xianhe, General Manager of Big Data Marketing Solution, TalkingData

11:20-11:35

Reach to RICH, Powered by Connected Data

Ricky Yang, Data Platform Vice President, AdMaster

11:35-12:00

Expanding Inward: Making the Most out of Your Earned Data

Chase B. Kusterer, Director of Advanced Analytics & Research, EF Education First

12:00-12:30

How B2B Brands Could Increase Competitiveness in the Digital Transformation

Kefei Bu, GM of Marketing, Innovation & Sales Development, Fonterra

Content & Experience

12:30-14:00

Luncheon

14:00-14:30

Content Matters: The Power of Brand Storytelling

Liang WANG, Vice President, Lovo

14:30-14:50

From Category to Culture: What China's Millennials Expect from Brands Today

Dr. Peter Petermann, Chief Strategy Officer, MediaCom China

14:50-15:30

Keynote Roundtable: How to Sustain a Long-term Social Media Campaign & Marketing

Moderator: Enbo Wang, Partner, Kantar Vermeer
Kevin GUO, General Manager of Strategic Cooperation & Marketing Innovation Department, Ctrip
Lee Mack, Director of Digital Strategy, naked
Timothee Semelin, Director Digital Marketing & Transformation, Rosewood Hotel Group

15:30-15:55

Transition Networking Break


15:55-16:15

Insight Presentation

Calvin Wong, Founder, Craft Associates

16:15-16:30

The Future of Content Marketing

Parker Huang, Executive Content Director, OMD China

16:30-17:00

The New-Retail Transformation of Traditional Enterprises

Shan Xiaopeng, General Manager, TCL O2O

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