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Industry Background

In the Digital Economy era, the modern business environment is undergoing a new round of change and subversion, Although "marketing technology"  is a new the concept, it has widely applied into all aspects of enterprise management, which could help marketers improving capacities of production, marketing, sales, customer service, etc.


On the other hand, with the development of artificial intelligence and the popularization of mobile payment, retail industry is entering a turning period. And with the application of LBS, cloud and AI techniques, consumer behaviors are also being digitalized and mobilized. All these changes formed the future image of smart retail.



How can companies and brands apply the latest marketing techniques to achieve digital transformation? How retailers promote integrated online and offline operations to create better user experience? What disruptive effects will artificial intelligence have on future business?


We would gather leading retailers, brands and technologies to discuss how to find their own place in the historical opportunity, to realize the transformation, to decode new business opportunities.



Industry Background

In the Digital Economy era, the modern business environment is undergoing a new round of change and subversion, Although "marketing technology"  is a new the concept, it has widely applied into all aspects of enterprise management, which could help marketers improving capacities of production, marketing, sales, customer service, etc.


On the other hand, with the development of artificial intelligence and the popularization of mobile payment, retail industry is entering a turning period. And with the application of LBS, cloud and AI techniques, consumer behaviors are also being digitalized and mobilized. All these changes formed the future image of smart retail.



How can companies and brands apply the latest marketing techniques to achieve digital transformation? How retailers promote integrated online and offline operations to create better user experience? What disruptive effects will artificial intelligence have on future business?


We would gather leading retailers, brands and technologies to discuss how to find their own place in the historical opportunity, to realize the transformation, to decode new business opportunities.



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