2017 Highlights

100+

Leading Marketing Technology Providers

300+

Brand Marketing Budget Decision Makers

800+

Senior Marketing & IT Executives

30+

Keynotes & Panel Discussions

Why attend GMTIC?

Our mission is to uncover innovative solutions to the challenges facing a modern marketing era. We curate conversations by bringing together industry leaders from marketing technology and brands to showcase what's new and next.If you’re looking to connect, share & learn technical possibilities and strategic opportunities in the reshaping of modern marketing, just join us this Nov.15th-17th in Shanghai.
More Highlights
Agenda More Agenda >
Time

November 15th

Digital Transformation

08:00 - 08:50

Registration

08:50 - 09:00

Opening Remarks

Michael TANG, President, hdtMEDIA

09:00-09:40

Digital Transformation–BE THE FIRST TO WIN!

Clement Yip, Partner, PwC Digital Services & Experience Centre Greater China Leader

09:40 - 10:05

Magical Marketing & Digital Experience

Paul YANG, General Manager Greater China, Oracle Marketing Cloud

10:05 - 10:30

Upgrading the Marketing Concepts in Traffic Ecosystem Revolution

Yang Jiongwei, Group Vice President, 360

10:35 - 10:50

Networking & Coffee Break

10:50 - 11:35

Keynote Roundtable: Building a Data-driven Organization that Drives Results

Moderator: Lawrence Wan, Managing Director, AMNET China
Hanson WANG, Chief Digital Officer APAC, Saint-Gobain
Paul YANG, General Manager Greater China, Oracle Marketing Cloud
Chrise Wang, Head of Customer Experience Digitalization, Henkel Adhesive Technologies APAC
Zaheer Nooruddin, Head of Digital Transformation, Shiseido

11:35 - 12:00

Insight Presentation

Cui Jiahui, General Manager Key Account Sales of Intelligent Marketing, Alibaba Digital Media & Entertainment

12:30 - 14:00

Luncheon

Marketing Technology & Innovation

13:30-14:00

Scene Marketing & Experience Upgrading in Modern Luxury Retail

Joyce Deng, VP Marketing & Leasing, Yintai

14:00-14:15

Intelligent Marketing that Deriving from Interests

Lu Hong, Head of Brand Advertising, Cheetah Mobile

14:15-15:15

Innovative Technology Showcase

14:15-14:30 Showcase A-Defining the Chat Scene Marketing

                     Li Huabei, General Manager of Ad Products, Sogou

14:30-14:45 Showcase B-Brand Intelligent Marketing with the Help of AI

                      Zhou Jian, General Manager of Commerce, Sohu TV

14:45-15:00 Showcase C-Big Data & Light App 

                    Zhou Xi, Vice President, Gridsum

15:00-15:15 Showcase D-Bu Zhanyuan, Vice President, Midoo

15:15-15:45

Transition Networking Break


15:45-16:30

Keynote Roundtable: How the Latest in Tech is Revolutionizing the Digital-centric Consumer Behaviors

Moderator: Shann Biglione, Chief Strategy Officer, Business Transformation, Publicis Media Greater China
Carol Zhou, Senior Director Luxury Brand Management APAC, Marriott
Elaine Tai, Brand Director, Sugar Phone
Gao Xiaohe, CTO, Simei Media

16:30-17:00

How to Set Up a New Leading Brand Image in the Digital World

He Xinghua, General Manager of Brand Management, Red Star Macalline

Time

November 17th, Friday

Data & Analytics

08:30 - 09:00

Registration

09:00 - 09:30

Start from the End: How We Leverage Data, Tech and Innovation to Connect Brand Inspirations to Transactions?

Eve Lo, Chief Consultant of Brand Commerce Consultancy of Isobar China Group/ Chief Data Officer of Dentsu Aegis Network China

09:30 - 09:55

ARE YOU READY FOR CHINA’S DIGITAL TRANSFORMATION?

Bryce Whitwam, CEO, Wunderman China

09:55 - 10:20

Media Driving Sales in a Digital World

James Lee, Integrated Media Director, Kraft Heinz

10:20 - 10:40

Networking Break

10:35-11:20

Panel Discussion: The State of DMPs in China-The Gap Between Ideal vs. Actual Capabilities

Moderator: Cai Fang,Vice President China, comScore 
James Lee, Integrated Media Director, Kraft Heinz
Prince Zhang, Chief Digital Officer, IPG MediaBrands China
Vivian Yeh, Former Head of Digital / CRM, Mead Johnson Nutrition
Song Xianhe, General Manager of Big Data Marketing Solution, TalkingData

11:20-11:35

Reach to RICH, Powered by Connected Data

Ricky Yang, Data Platform Vice President, AdMaster

11:35-12:00

Expanding Inward: Making the Most out of Your Earned Data

Chase B. Kusterer, Director of Advanced Analytics & Research, EF Education First

12:00-12:30

How B2B Brands Could Increase Competitiveness in the Digital Transformation

Kefei Bu, GM of Marketing, Innovation & Sales Development, Fonterra

Content & Experience

12:30-14:00

Luncheon

14:00-14:30

Content Matters: The Power of Brand Storytelling

Liang WANG, Vice President, Lovo

14:30-14:50

From Category to Culture: What China's Millennials Expect from Brands Today

Dr. Peter Petermann, Chief Strategy Officer, MediaCom China

14:50-15:30

Keynote Roundtable: How to Sustain a Long-term Social Media Campaign & Marketing

Moderator: Enbo Wang, Partner, Kantar Vermeer
Kevin GUO, General Manager of Strategic Cooperation & Marketing Innovation Department, Ctrip
Lee Mack, Director of Digital Strategy, naked
Timothee Semelin, Director Digital Marketing & Transformation, Rosewood Hotel Group

15:30-15:55

Transition Networking Break


15:55-16:15

Insight Presentation

Calvin Wong, Founder, Craft Associates

16:15-16:30

The Future of Content Marketing

Parker Huang, Executive Content Director, OMD China

16:30-17:00

The New-Retail Transformation of Traditional Enterprises

Shan Xiaopeng, General Manager, TCL O2O

Speakers More Speakers >
  • Mr. Xu, Zhe now is the Head of Media North Asia, taking care of Unilever’s Media and Marketing Operation responsibility cross the region.

    Maxwell XU

    Head of Media North Asia

    Unilever

  • Angela Wang is leading marketing function as Chief Marketing Officer at Speedwork Autocare-O2O Retail in Giti Group, before this, she was Deputy General Manager in Giti Tire China, prior she joined Gi

    Angela WANG

    Chief Marketing Officer at Speedwork Autocare-O2O Retail

    Giti Group

  • Nicole has 13+ years brand and marketing experience, with a wide spectrum across mainland China, HK, Singapore, United States. She is currently the CEO of Enabling Eco Cloud, Chief Marketing Officer o

    Nicole YANG

    CEO of Secoo Enabling Eco Cloud, CMO

    Secoo Group

  • 宁述勇

    Michael Ning, Vice president Marketing and Communications

    Michael Ning

    Vice President, Marketing and Communications

    Qoros Auto

  • He Xinghua, General Manager of Brand Management Department

    He Xinghua

    General Manager of Brand Management Department

    Red Star Macalline

Sponsors

Media Partners More Media >

  • Morketing
  • 至顶网
  • 广告技术流
  • 数英
  • 互联网数据官
Photo Gallery More Gallery >
腾讯社交广告出席iDigital Brand Summi

Tencent Social Media Attended iDigital Brand Summit in Sanya.

More Content

iDigital Brand Summit was successfully held this June 12th-14th in Sofitel Sanya Leeman Resort, China.

More Content
腾讯社交广告出席iDigital Brand Summit

Tencent Social Media Attended iDigital Brand Summit in Sanya.

More Content
2017 iDigital数字营销品牌广告主峰会成功举办

iDigital Brand Summit was successfully held this June 12th-14th in Sofitel Sanya Leeman Resort, China.

More Content
Industry News More News >
  • The 4 Types of Innovation and the Problems They Solve

    BY:Greg Satell    JUNE 21, 2017

    One of the best innovation stories I’ve ever heard came to me from a senior executive at a leading tech firm. Apparently, his company had

    Read More >
  • How Small Businesses Can Increase Their Digital Capabilities

    BY:John Beatty    JULY 25, 2017

    Paying for a cup of coffee on an iPad is mainstream in big cities, but the majority of small businesses — the backbone of our local economies

    Read More >
2017 Highlights

100+

Leading Marketing Technology Providers

300+

Brand Marketing Budget Decision Makers

800+

Senior Marketing & IT Executives

30+

Keynotes & Panel Discussions

Why attend GMTIC?

Our mission is to uncover innovative solutions to the challenges facing a modern marketing era. We curate conversations by bringing together industry leaders from marketing technology and brands to showcase what's new and next.If you’re looking to connect, share & learn technical possibilities and strategic opportunities in the reshaping of modern marketing, just join us this Nov.15th-17th in Shanghai.
More Highlights
Agenda More Agenda >
Time

November 15th

Digital Transformation

08:00 - 08:50

Registration

08:50 - 09:00

Opening Remarks

Michael TANG, President, hdtMEDIA

09:00-09:40

Digital Transformation–BE THE FIRST TO WIN!

Clement Yip, Partner, PwC Digital Services & Experience Centre Greater China Leader

09:40 - 10:05

Magical Marketing & Digital Experience

Paul YANG, General Manager Greater China, Oracle Marketing Cloud

10:05 - 10:30

Upgrading the Marketing Concepts in Traffic Ecosystem Revolution

Yang Jiongwei, Group Vice President, 360

10:35 - 10:50

Networking & Coffee Break

10:50 - 11:35

Keynote Roundtable: Building a Data-driven Organization that Drives Results

Moderator: Lawrence Wan, Managing Director, AMNET China
Hanson WANG, Chief Digital Officer APAC, Saint-Gobain
Paul YANG, General Manager Greater China, Oracle Marketing Cloud
Chrise Wang, Head of Customer Experience Digitalization, Henkel Adhesive Technologies APAC
Zaheer Nooruddin, Head of Digital Transformation, Shiseido

11:35 - 12:00

Insight Presentation

Cui Jiahui, General Manager Key Account Sales of Intelligent Marketing, Alibaba Digital Media & Entertainment

12:30 - 14:00

Luncheon

Marketing Technology & Innovation

13:30-14:00

Scene Marketing & Experience Upgrading in Modern Luxury Retail

Joyce Deng, VP Marketing & Leasing, Yintai

14:00-14:15

Intelligent Marketing that Deriving from Interests

Lu Hong, Head of Brand Advertising, Cheetah Mobile

14:15-15:15

Innovative Technology Showcase

14:15-14:30 Showcase A-Defining the Chat Scene Marketing

                     Li Huabei, General Manager of Ad Products, Sogou

14:30-14:45 Showcase B-Brand Intelligent Marketing with the Help of AI

                      Zhou Jian, General Manager of Commerce, Sohu TV

14:45-15:00 Showcase C-Big Data & Light App 

                    Zhou Xi, Vice President, Gridsum

15:00-15:15 Showcase D-Bu Zhanyuan, Vice President, Midoo

15:15-15:45

Transition Networking Break


15:45-16:30

Keynote Roundtable: How the Latest in Tech is Revolutionizing the Digital-centric Consumer Behaviors

Moderator: Shann Biglione, Chief Strategy Officer, Business Transformation, Publicis Media Greater China
Carol Zhou, Senior Director Luxury Brand Management APAC, Marriott
Elaine Tai, Brand Director, Sugar Phone
Gao Xiaohe, CTO, Simei Media

16:30-17:00

How to Set Up a New Leading Brand Image in the Digital World

He Xinghua, General Manager of Brand Management, Red Star Macalline

Time

November 17th, Friday

Data & Analytics

08:30 - 09:00

Registration

09:00 - 09:30

Start from the End: How We Leverage Data, Tech and Innovation to Connect Brand Inspirations to Transactions?

Eve Lo, Chief Consultant of Brand Commerce Consultancy of Isobar China Group/ Chief Data Officer of Dentsu Aegis Network China

09:30 - 09:55

ARE YOU READY FOR CHINA’S DIGITAL TRANSFORMATION?

Bryce Whitwam, CEO, Wunderman China

09:55 - 10:20

Media Driving Sales in a Digital World

James Lee, Integrated Media Director, Kraft Heinz

10:20 - 10:40

Networking Break

10:35-11:20

Panel Discussion: The State of DMPs in China-The Gap Between Ideal vs. Actual Capabilities

Moderator: Cai Fang,Vice President China, comScore 
James Lee, Integrated Media Director, Kraft Heinz
Prince Zhang, Chief Digital Officer, IPG MediaBrands China
Vivian Yeh, Former Head of Digital / CRM, Mead Johnson Nutrition
Song Xianhe, General Manager of Big Data Marketing Solution, TalkingData

11:20-11:35

Reach to RICH, Powered by Connected Data

Ricky Yang, Data Platform Vice President, AdMaster

11:35-12:00

Expanding Inward: Making the Most out of Your Earned Data

Chase B. Kusterer, Director of Advanced Analytics & Research, EF Education First

12:00-12:30

How B2B Brands Could Increase Competitiveness in the Digital Transformation

Kefei Bu, GM of Marketing, Innovation & Sales Development, Fonterra

Content & Experience

12:30-14:00

Luncheon

14:00-14:30

Content Matters: The Power of Brand Storytelling

Liang WANG, Vice President, Lovo

14:30-14:50

From Category to Culture: What China's Millennials Expect from Brands Today

Dr. Peter Petermann, Chief Strategy Officer, MediaCom China

14:50-15:30

Keynote Roundtable: How to Sustain a Long-term Social Media Campaign & Marketing

Moderator: Enbo Wang, Partner, Kantar Vermeer
Kevin GUO, General Manager of Strategic Cooperation & Marketing Innovation Department, Ctrip
Lee Mack, Director of Digital Strategy, naked
Timothee Semelin, Director Digital Marketing & Transformation, Rosewood Hotel Group

15:30-15:55

Transition Networking Break


15:55-16:15

Insight Presentation

Calvin Wong, Founder, Craft Associates

16:15-16:30

The Future of Content Marketing

Parker Huang, Executive Content Director, OMD China

16:30-17:00

The New-Retail Transformation of Traditional Enterprises

Shan Xiaopeng, General Manager, TCL O2O

Speakers More Speakers >
  • Mr. Xu, Zhe now is the Head of Media North Asia, taking care of Unilever’s Media and Marketing Operation responsibility cross the region.

    Maxwell XU

    Head of Media North Asia

    Unilever

  • Angela Wang is leading marketing function as Chief Marketing Officer at Speedwork Autocare-O2O Retail in Giti Group, before this, she was Deputy General Manager in Giti Tire China, prior she joined Gi

    Angela WANG

    Chief Marketing Officer at Speedwork Autocare-O2O Retail

    Giti Group

  • Nicole has 13+ years brand and marketing experience, with a wide spectrum across mainland China, HK, Singapore, United States. She is currently the CEO of Enabling Eco Cloud, Chief Marketing Officer o

    Nicole YANG

    CEO of Secoo Enabling Eco Cloud, CMO

    Secoo Group

  • 宁述勇

    Michael Ning, Vice president Marketing and Communications

    Michael Ning

    Vice President, Marketing and Communications

    Qoros Auto

  • He Xinghua, General Manager of Brand Management Department

    He Xinghua

    General Manager of Brand Management Department

    Red Star Macalline

Sponsors

Media Partners More Media >

  • Morketing
  • 至顶网
  • 广告技术流
  • 数英
  • 互联网数据官
Photo Gallery More Gallery >
腾讯社交广告出席iDigital Brand Summi

Tencent Social Media Attended iDigital Brand Summit in Sanya.

More Content

iDigital Brand Summit was successfully held this June 12th-14th in Sofitel Sanya Leeman Resort, China.

More Content
腾讯社交广告出席iDigital Brand Summit

Tencent Social Media Attended iDigital Brand Summit in Sanya.

More Content
2017 iDigital数字营销品牌广告主峰会成功举办

iDigital Brand Summit was successfully held this June 12th-14th in Sofitel Sanya Leeman Resort, China.

More Content
Industry News More News >
  • The 4 Types of Innovation and the Problems They Solve

    BY:Greg Satell    JUNE 21, 2017

    One of the best innovation stories I’ve ever heard came to me from a senior executive at a leading tech firm. Apparently, his company had

    Read More >
  • How Small Businesses Can Increase Their Digital Capabilities

    BY:John Beatty    JULY 25, 2017

    Paying for a cup of coffee on an iPad is mainstream in big cities, but the majority of small businesses — the backbone of our local economies

    Read More >

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